• Management (projects, people/teams, products) across platforms

  • Writing, editing (digital, print, social media, video scripts, whitepapers, blog posts, talking points, press releases, copywriting)

  • Content strategy and optimization

  • User experience writing and research/testing (persona development, user journeys, multivariate testing, ethnographic research)

  • Deep knowledge of and passion for health/medicine, higher education, public safety and healthcare, access to healthcare and social justice

  • Integrated/digital marketing (paid and organic campaigns)

  • Social media campaign strategy & management

  • Email marketing

  • Editorial processes: Content production, brand/style guides, editorial calendars, management

  • Editorial recruitment (staff and freelance) and management/mentorship

  • Teaching (digital media, online and print journalism and related topics)

TECHNICAL SKILLS

CMS: Sharepoint, Wordpress, Drupal (basic knowledge) and bespoke CMS

CRM: HubSpot

Analytics: Google Analytics, Siteimprove, SEMrush

UX: User Experience and Customer-Centered Design certificate, Cal State Fullerton

Site architecture/IA: HotGloo, Slickplan, Gloomaps

Project management: Teamwork, Workzone, Basecamp, Asana

Email marketing: Mailchimp, HubSpot

Team communication: Slack, Zoom chat

Design: Photoshop, InDesign (basic skills)