Management (projects, people/teams, products) across platforms
Writing, editing (digital, print, social media, video scripts, whitepapers, blog posts, talking points, press releases, copywriting)
Content strategy and optimization
User experience writing and research/testing (persona development, user journeys, multivariate testing, ethnographic research)
Deep knowledge of and passion for health/medicine, higher education, public safety and healthcare, access to healthcare and social justice
Integrated/digital marketing (paid and organic campaigns)
Social media campaign strategy & management
Email marketing
Editorial processes: Content production, brand/style guides, editorial calendars, management
Editorial recruitment (staff and freelance) and management/mentorship
Teaching (digital media, online and print journalism and related topics)
TECHNICAL SKILLS
CMS: Sharepoint, Wordpress, Drupal (basic knowledge) and bespoke CMS
CRM: HubSpot
Analytics: Google Analytics, Siteimprove, SEMrush
Site architecture/IA: HotGloo, Slickplan, Gloomaps
Project management: Teamwork, Workzone, Basecamp, Asana
Email marketing: Mailchimp, HubSpot
Team communication: Slack, Zoom chat
Design: Photoshop, InDesign (basic skills)